Home > Tech, web > New Technorati algorithm..

New Technorati algorithm..

If you are searching for new blogs to read, then Technorati is one of the best sites to start. Its top 100 blogs page reflects more or less what is happening in the web and the calculated rank is, in my opinion, quite accurate.

Moreover, during its October revamp, the site updated the algorithm for their main metric: Technorati Authority.

“…

  • Authority is calculated based on a site’s linking behavior, categorization and other associated data over a short, finite period of time. A site’s authority may rapidly rise and fall depending on what the blogosphere is discussing at the moment, and how often a site produces content being referenced by other sites.
  • The new Authority calculation differs from the past version, which measured linking behavior over a longer 6 month timeframe. Please note that links in blogrolls don’t count towards Authority, as they are not indicative of interest in relevant content; we stopped including blogroll links in August 2008.

…”

As Michael Arrington writes in his techcrunch post:

“… Until today, …, the top list was fairly static. Now they are focusing much more on recent data within the last month and giving blogs an authority rank between 1 – 1,000. Scoring factors include posting frequency, context, linking behavior and “other inputs.” The result, says the company, is a lot more volatility in the lists as blogs surge up and down. …”

I think that this is one more (small) step on the direction of results that reflect the real time and volatile nature of web.

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